The Events and Engagement Agency
EventLink, acquires Chicago based Synergy Marketing Partners
September 25, 2018, 08:00 AM Eastern Daylight Time
STERLING HEIGHTS, Michigan. —EventLink, LLC (“EventLink”), a U.S. based leader in the event and experiential space, today announced the acquisition of digital and consumer experience focused Synergy Marketing Partners (“Synergy”).
Synergy has shown impressive growth over the past several years and serves as a great compliment to the capabilities of EventLink. This strategic acquisition positions both firms well within the automotive market in addition to other non-auto brands seeking to enhance their customer engagement initiatives through live sampling, digital outreach and unique brand experiences. The combined companies provide 360-degree capabilities from ideation and creative development to execution and measurement, through Synergy’s Glimpse platform.
Kevin Otis, EventLink’s President and CEO, commented, “We are thrilled and excited to welcome the Synergy team and their extraordinary skill set and complimentary client base to our overall organizational structure. Jeff Schwartz and Justin Schwanke have quickly built an impressive client portfolio that is highly valued and allows us to expand our footprint into new verticals and digital arenas and provide greater one-stop service to our combined portfolio of brands.”
Justin Schwanke, Managing Partner of Synergy noted, “This is an incredibly exciting time for Synergy and our expanding team. We envision the combined expertise, coming together and fueling a new level of organic growth for the entire enterprise through enhanced capabilities, resources and geographic expansion.”
Members of Synergy, will remain in the metropolitan Chicago area (Lombard IL) and provide a new office location for EventLink primarily serving customers in the Midwest and west of the Mississippi. The new organization will consist of over 500 employees. The combined organization will hold significant agreements with major clients including: General Motors, Beam Suntory, BMW North America, Porsche Cars North America, Wunderman Agency, Agency 720, United States Navy, Treasury Wine Estates, Audi of America, Blue Cross Blue Shield of Michigan, Northwestern Medicine and Nissan North America.
About EventLink, LLC
Headquartered in Sterling Heights, Michigan, EventLink has built a reputation for creating and executing some of the most logistically challenging marketing events in North America. Through a relentless focus on customer service and a dedication to delivering measurable returns, the Company has developed strong, contractual relationships with blue chip customers such as BMW, Wunderman and the Navy Partnership, Blue Cross Blue Shield of Michigan and General Motors, as well as with leading advertising agencies.