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In 2016, Cadillac hosted two invite-only performance driving experiences – one at Lime Rock Park in Lakeville, CT and the other at Circuit of The Americas in Austin, TX.

Cadillac’s goals were to educate consumers on the craftsmanship and technology of the V-Series, as well as give consumers a chance to get behind the wheel of the CTS-V and ATS-V on a closed-course race track – needless to say, it was a once-in-a-liftetime, edge-of-your-seat “test-drive” for the 400+ guests who attended!

SYNMP was asked to develop and provide complete program management and oversight of the 2016 V-Series Performance Lab registration portal, as well as email production / deployment, reporting dashboard development and access, CRM data transmissions, and oversight of all Merchant and Transaction Fee’s tied to guest registrations.